Experiments and outcomes for Unit 7 (Marques Almeida)

Location Marques Almeida

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Location Marques Almeida shooting

For our location we were first thinking of this renovated old warehouse in Dalston where a friend of mine lives. We changed our mind and would like to shoot in that pink car park in Peckham because this could be a typical instagtam spot for Japanese Instagrammers.

Location Marques Almeida shooting

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Our model Emma

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Our model Emma

Emma is a fine art student at CSM and she fits perfectly in our theme! She has a very beautiful, natural and young look! We don´t want to use a lot of make up on her for the shoot.

Marques Almeida styling

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Exhibition proposal Lethaby Gallery

Shooting day

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Sketchbook inspiration Marques Almeida

For our sketchbook inspiration we were mainly influenced by Japanese instagrammer and Juno Calypso. We wanted to focus on the colour pink and kitsch.

Sketchbook inspiration Marques Almeida

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Marques Almeida styling

For our styling we wanted to chose a feminine look that fits in the Japanese kawaii culture. We wanted to show Marques Almeida in a different light to expand the MA market to Japan. Our winning look is the one with the black belt and the blouse because it creates a nice shape and gives the skirt a completely different look compared to the look book shoots from MA.

Marques Almeida styling

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Final Poster Marques Almeida

Marques Almeida film

Marques Almeida styling

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Shooting day

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Marques Almeida styling

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Marques Almeida styling

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